
How Much Do Tattoos Cost in the UK
Find out how much tattoos cost in the UK, what affects pricing and why investing in a skilled artist is worth every penny.
How Much Do Tattoos Cost
One of the most common questions people ask before booking a tattoo is, “How much will it cost?” And the answer, as frustrating as it may be, is: it depends. Tattoo prices in the UK vary widely based on several factors, including the size and detail of the design, the artist’s experience, studio location, and how long the piece will take. Whether you're planning a tiny minimalist design or a large custom sleeve, understanding how tattoo pricing works can help you budget sensiblyand avoid nasty surprises on the day.
The Basics of Tattoo Pricing in the UK
Most UK tattoo studios use either a flat rate for small tattoos or an hourly rate for larger or more complex work. The minimum charge for tattoos tends to start around £50 to £70, this covers basic running costs, hygiene materials and studio time, even for very small designs. It's the baseline to ensure your artist is compensated fairly and that all safety protocols are maintained.
For medium to large tattoos, hourly rates are usually the norm. These can range from £80 to £150 per hour, depending on the artist’s skill level and the studio's reputation. Some highly sought-after artists may charge £200 an hour or more, particularly those who specialise in realism, portraiture or detailed illustrative work.
What Affects the Price of a Tattoo
The final cost of a tattoo is influenced by a range of factors. Size and placement are key, larger tattoos take more time, and more difficult locations (like ribs, necks or hands) may increase the price because they’re harder to tattoo and often more time-consuming.
Design complexity is another major factor. A solid black silhouette will be far quicker to complete than a full-colour design with multiple layers of shading, highlights and intricate linework. Custom work will often cost more than flash tattoos because of the time it takes to design, draw and adjust your idea to fit your body.
The artist’s experience and reputation also play a big part. Newer artists or apprentices might charge less while building their portfolios, while veteran professionals often have long waiting lists and premium rates. Location matters too,tattoo studios in London, Manchester or Brighton tend to be more expensive than smaller towns due to higher rent and demand.
Small Tattoos vs Large Projects
Small tattoos, like a fine-line heart, initials or simple symbol, often fall within the £60 to £120 range. These are typically completed in under an hour and may use only one colour or limited shading. Ideal for first-timers, they’re also a great way to test out a studio before committing to larger work.
Medium tattoos, such as a palm-sized floral piece or a quote with detailed script, may cost between £150 and £300 depending on the time and detail involved. These often take one to two hours, sometimes a little longer if colour or shading is involved.
Larger pieces, like half-sleeves, back pieces or leg tattoos are often charged by the hour or as part of a full-day session. A day rate for experienced artists in the UK can be anything from £500 to £800. Full sleeves, chest pieces or back tattoos may require multiple sessions, with the final cost easily reaching into the thousands.
Do Artists Offer Free Consultations?
Most professional artists offer free or low-cost consultations before booking the actual session. This is a chance to discuss your ideas, receive an estimated quote and ask questions about design, aftercare and timelines. While it might not give you an exact figure, it will help you understand whether the design fits your budget.
It’s worth remembering that quotes are estimates, and things can change on the day depending on how your skin reacts, whether extra time is needed or if tweaks are made to the design. A good artist will keep you informed if things are likely to run over time or budget.
Should You Pay a Deposit?
Yes, almost all studios will ask for a deposit when you book your appointment, especially for custom work. This is usually between £20 and £100 and goes towards the total cost of your tattoo. Deposits protect the artist’s time in case of no-shows or last-minute cancellations. They’re non-refundable in most cases, although you can usually reschedule with enough notice.
Are Touch-Ups Included in the Price?
Many tattoo studios include a free touch-up within a certain time frame, typically four to twelve weeks after healing. This is because minor fading or patchiness can occur during healing, and professional artists want their work to look its best. Always ask if this is included or if there’s a small fee.
Touch-ups after several months or years, however, are usually charged separately and treated like new work. The cost will depend on how much time and ink is involved.
Why Cheaper Isn’t Always Better
While it’s tempting to look for a good deal, tattoos are not something to cut corners on. Cheap tattoos often reflect inexperience, rushed work or poor hygiene standards—all of which can lead to uneven lines, blowouts or even infections. Professional studios have overheads like insurance, sterilisation equipment, high-quality ink and ongoing training. Paying for quality means paying for safety, professionalism and a tattoo you’ll be proud to wear forever.
Tattoo Pricing and Removal Costs
If you're on the fence about a design or placement, it's worth remembering that tattoo removal is far more expensive than tattooing itself. Laser tattoo removal in the UK usually costs between £50 and £200 per session, with most tattoos requiring multiple treatments to fade significantly. Spending a little more on a well-designed, well-placed tattoo is always a smarter choice than paying double or triple later to undo it.
Final Thoughts
Tattoo prices in the UK vary based on a number of factors, but one thing remains constant: you get what you pay for. Investing in a skilled, reputable artist will ensure your tattoo is safe, beautiful and built to last. Whether you’re going for something small and simple or planning a large custom piece, budgeting realistically will help you enjoy the process without cutting corners. After all, it’s not just ink, it’s a permanent piece of art on your body.