What’s a Bottomless Brunch

What’s a Bottomless Brunch? A Boozy British Favourite Explained

If you’ve scrolled through Instagram on a Saturday afternoon or overheard friends planning a weekend catch-up, you’ve probably come across the phrase bottomless brunch. But what exactly is it and is it just as indulgent as it sounds?

A bottomless brunch is a dining experience that combines a classic brunch menu with unlimited drinks, usually over a set period of time. It’s become wildly popular across the UK, offering a social, often cheeky way to enjoy food and fizz with friends. From high-street chains to rooftop restaurants, bottomless brunches have carved out their own space in modern British food culture.

Let’s take a closer look at what’s typically included, how it works and why it’s become such a go-to weekend ritual.

Brunch Meets Bubbles: What’s on the Menu?

At its core, a bottomless brunch blends breakfast and lunch classics with a generous helping of drinks usually prosecco, mimosas, cocktails or even beer. The food menu can range from the traditional full English to trendy favourites like smashed avocado on sourdough, pancakes, eggs Benedict or fried chicken and waffles.

While the food itself is a big draw, it’s the drinks that steal the spotlight. Most venues offer unlimited alcohol for a fixed time, typically 90 minutes to two hours. That means as long as you’re within your time slot, your glass will keep being topped up—hence the name bottomless.

Some places also offer non-alcoholic versions for those who want the vibe without the buzz, and dietary-friendly menus are often available too.

How Does a Bottomless Brunch Work?

Most bottomless brunches are booked in advance, often as a table for two or more. When you arrive, you’ll usually be given a menu to choose your meal and your preferred drink. Once everyone’s seated and food orders are taken, the drinks start flowing—and continue until your allotted time is up.

While it sounds like a free-for-all, it’s usually managed by the staff who keep the drinks coming at a steady pace. Some places allow you to switch between drinks, while others ask you to stick with one type (like prosecco only).

It’s a structured setup designed for enjoyment not a race to drink as much as possible though it does come with a boozy edge that many find part of the appeal.

Why Has It Become So Popular?

Bottomless brunch has taken off in the UK because it combines three things people love—good food, a few drinks and quality time with mates. It’s more affordable than a full night out, more relaxed than a formal dinner and perfect for birthdays, hen parties or just a weekend treat.

It’s also incredibly social media friendly. Stylish venues, colourful cocktails and aesthetic plates make for great photos, which helps fuel its popularity online.

In short, it’s fun, light-hearted and offers a few hours of indulgence in an otherwise busy week.

What’s the Catch?

There are a few things to keep in mind. First, bottomless doesn’t mean endless time—it’s usually strictly limited to 90 or 120 minutes. You’ll also find some places don’t allow sharing of drinks, and most require everyone at the table to order the bottomless option.

Staff are also trained to refuse service to anyone visibly intoxicated. So, while it’s a playful concept, it still operates under responsible service guidelines. If you’re thinking of booking, always check the small print.

Final Thoughts: Is It Worth It?

A bottomless brunch is less about the food and more about the experience. It’s not something you do every weekend, but for a celebration, a catch-up or just a fun treat, it ticks a lot of boxes.

Just go in knowing what to expect decent food, flowing drinks, and a lively atmosphere—and you’ll have a great time. Whether it’s a bougie rooftop affair or a casual pub brunch, the bottomless trend isn’t going anywhere soon.